Author Archives: Belén Gómez

Gamification and the Future: Challenges for the Next Wave of Engagement and Behavioral Engineering #GWC15

The “Godfather of Gamification” is up on the stage! Gabe Zichermann the mind behind Gamification Co. & Dopamine Inc. is one of the main speakers in Gamification World Congress 2015 and it is easy to why. If you want to feel passion about Gamification, you better listen to one of his appearances. Education is doomed. Boredom, distraction, demotivation… but a ... Read More »

#GWC15 Agenda for the Second Day of Conferences

TIME CONFERENCE TITLE SPEAKER MORE INFO AT CONFERENCE IN A TWEET 09:40 – 10:00 “Gamification and the Future: Challenges for the Next Wave of Engagement and Behavioral Engineering” Gabe Zichermann (Gamification Co. & Dopamine Inc.) http://dopa.mn/ Handcrafting gamified experiences around your brand’s DNA by @gzicherm at #GWC15 @OnSeriousGames 10:00 – 10:20 “Unleashing the potential of Gamification and IoT” Carlos Martín ... Read More »

Feminine Gamification Views #GWC15

CONFERENCE IN A TWEET: Women pay 87% more than men. So Keep an eye on the girls! @AnCoppens #GWC15 @GamificationNat @OnSeriousGames When considering how to design a gamified experience, it is important to take into account: women and men think different and are motivated by different things. Some of those differences are culturally designed. When a girl reaches 5 to 6 years ... Read More »

Gamification World Awards 2015 Finalists #GWC15

And the nominees are…!! Best Non-Software Innovation Binnakle: The first game to find new solutions to any challenge inside companies. Binnakle represents an expedition that guides the participants, called Explorers, to innovation through the 4 phases of creative thinking. Indonesia Board Game Challenge: Board games made for National Corruption Eradication Commission of Indonesia. The game highlights the importance of developing honesty since a young ... Read More »

Applying Octalysis Design to Real World Projects #GWC15

CONFERENCE IN A TWEET: Amazing, Fun and Winning! These are the objectives of the Octalysis model @yukaichou #GWC15 @OnSeriousGames There are two kinds of Gamification: Implicit Gamification, Gameful designs for non-game purposes, and Explicit Gamification, Games for non-games purposes. The Octalysis model analyses how our brain reacts to motivational stimulus. Depending if they appeal to our left or right side of ... Read More »

Achievement Unlocked! Gamification Best Practices – Melinda Jacobs (Subatomic)

CONFERENCE IN A TWEET: 4 keys to success in #Gamification? Goal, Design, Structure & Narrative @subatomicnl & @melindajacobs at #GWC15 @OnSeriousGames ‘Gamification doesn’t exist!’ exclaims Melinda Jacobs ‘There is no such a thing as a Gamification practice; Gamification is just an observation. We observe Games and find that they engage users in an amazing way and thus the idea shifts to ... Read More »

Ready for #GWC15! Complete Agenda for the First Conference Day

Ready for #GWC15? We are!! You can see here the complete schedule for Wednesday 11th. Conferences will last only 20 minutes each, but this guarantees juicy and sharp presentations. Take a look and choose which one you wouldn’t miss for all the gold in the world. Tonight, we will bring you a summary of the day and the best moments! ... Read More »

Pacific – GameLearn’s new Serious Game to master Leadership

Pacific airlines announce your flight is ready for departure, please proceed to the boarding gate. This is how your next adventure begins. Are you ready to learn Leadership and Team Management playing Video Games? Then you better take a look to Pacific, the new game by GameLearn. The premise is engaging by itself: you are part of a volunteer team in ... Read More »

Gamification World Congress 2015 is almost here!!

For the 4th year, Gamification World Congress is just around the corner. From 10 to 13 November at Fira de Barcelona, gamification experts from all around the world will gather to share the future of Gamification and Serious Games. Are you going to miss it? 60 international top speakers will be presenting their projects and ideas, among them, gamification experts ... Read More »

Serious Games for Parents

If you still think South is not worthy, you better reconsider your thoughts. The third edition of South Summit has just come to an end and we are still buzzing about all the creative projects presented during the event. 100 entrepreneurs pitched their ideas to potential investors: thermal energy, water saving, acne treatment and of course, Serious Games… for parents! Take ... Read More »