In 1985, a book revolutionized Sci Fi. The name was Ender’s Game and the lead character, a kid that needed to become a leader. As part of his training, video games were used by trainers to measure Ender’s emotional responses. Immerse in a safe and engaging environment, Ender showed his true self when confronted with anxiety, frustration and decision making. In 1985, ... Read More »

Every year governments all over the world cut Educational budgets. Education is not profitable in the short-term. Over 70% of students are underage so they don’t vote. Political parties have it easy to relocate money to more trending areas and population usually doesn’t complain. But year by year Education deteriorates. No money is invested in renovating methods and approaches. Teachers and ... Read More »

Gamification World Congress left us with a lot to think about. We have gathered here the most interesting ideas that are shaping how Gamification will grow and hopefully change how we study, work and live our everyday lives. Be inspired by the best GWC speakers! Adding points, badges and leaderboards is not enough to create a successful gamified tool – @yukaichou ... Read More »

A big applause for the nominees and a huge CONGRATS for the winners! Here they are!! Best Theoretical Contribution Shallow Gamification: This article experimentally dissociates the psychological impact of framing versus game mechanics, when presenting a serious activity as a game. Best Technological Innovative Contribution Playbrush: A smart hardware device that transforms conventional, manual toothbrushes into gaming controllers – so kids and young-at-hearts ... Read More »

The “Godfather of Gamification” is up on the stage! Gabe Zichermann the mind behind Gamification Co. & Dopamine Inc. is one of the main speakers in Gamification World Congress 2015 and it is easy to why. If you want to feel passion about Gamification, you better listen to one of his appearances. Education is doomed. Boredom, distraction, demotivation… but a ... Read More »

TIME CONFERENCE TITLE SPEAKER MORE INFO AT CONFERENCE IN A TWEET 09:40 – 10:00 “Gamification and the Future: Challenges for the Next Wave of Engagement and Behavioral Engineering” Gabe Zichermann (Gamification Co. & Dopamine Inc.) http://dopa.mn/ Handcrafting gamified experiences around your brand’s DNA by @gzicherm at #GWC15 @OnSeriousGames 10:00 – 10:20 “Unleashing the potential of Gamification and IoT” Carlos Martín ... Read More »

CONFERENCE IN A TWEET: Women pay 87% more than men. So Keep an eye on the girls! @AnCoppens #GWC15 @GamificationNat @OnSeriousGames When considering how to design a gamified experience, it is important to take into account: women and men think different and are motivated by different things. Some of those differences are culturally designed. When a girl reaches 5 to 6 years ... Read More »

And the nominees are…!! Best Non-Software Innovation Binnakle: The first game to find new solutions to any challenge inside companies. Binnakle represents an expedition that guides the participants, called Explorers, to innovation through the 4 phases of creative thinking. Indonesia Board Game Challenge: Board games made for National Corruption Eradication Commission of Indonesia. The game highlights the importance of developing honesty since a young ... Read More »

CONFERENCE IN A TWEET: Amazing, Fun and Winning! These are the objectives of the Octalysis model @yukaichou #GWC15 @OnSeriousGames There are two kinds of Gamification: Implicit Gamification, Gameful designs for non-game purposes, and Explicit Gamification, Games for non-games purposes. The Octalysis model analyses how our brain reacts to motivational stimulus. Depending if they appeal to our left or right side of ... Read More »

CONFERENCE IN A TWEET: 4 keys to success in #Gamification? Goal, Design, Structure & Narrative @subatomicnl & @melindajacobs at #GWC15 @OnSeriousGames ‘Gamification doesn’t exist!’ exclaims Melinda Jacobs ‘There is no such a thing as a Gamification practice; Gamification is just an observation. We observe Games and find that they engage users in an amazing way and thus the idea shifts to ... Read More »