CONFERENCE IN A TWEET: Women pay 87% more than men. So Keep an eye on the girls! @AnCoppens #GWC15 @GamificationNat @OnSeriousGames When considering how to design a gamified experience, it is important to take into account: women and men think different and are motivated by different things. Some of those differences are culturally designed. When a girl reaches 5 to 6 years ... Read More »